About me
Let me introduce myself
story
I am a digital innovator with over 15 years of experience developing and executing highly successful digital marketing campaigns. In recent years my focus has been on creating strategic digital solutions that build and deliver a competitive advantage for our global brands.
Through my understanding of digital consumer behavior, data analysis and technology, and my passion for melding traditional and digital advertising techniques, I have had the pleasure to be involved in and lead some of the latest and greatest innovative campaigns for major brands.
Profile
Benjamin Spiegel
Digital Storyteller
I live between 5 cities, I call Germany home and California the place I want to be
Location: Boston, MA & New York, NY
Phone number: +(1) 617 775 9201
Website: www.benspiegel.com
E-mail: nxfx@mac.com
Skills
Advertising
Technology
Digital Media
Data and Analytics
Resume
More about where I have been
Employment
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2015 Managing Director, P&G
@ GroupMManages Procter and Gamble’s North American search and social business for GroupM/Catalyst
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2013 Sr. Partner, Managing Director of Strategy
@ GroupMDirected the digital strategy teams at GroupM agencies in N.A
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2011 Director, Search Operations NA
@ GroupMLed the North American search operations across various GroupM agencies
Employment
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Director, Digital 2009
@ Language InternationalLed marketing initiatives across multiple channels and markets in a fast-moving early-stage environment
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Founder / Director, Strategy 2005
@ NXFX StudiosFounded creative consulting company to develop customer-driven online technologies and owned/earned marketing initiatives
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Chief Marketing Officer 2001
@ Virtual Wellness NetworkManaged traditional and digital campaigns for online medical consultation service with annual media budget of $25million+.
Publications
Some of my thoughts
- All
- Digital Marketing
- Business & Data
Brands Don't Want Bigger Data - They Want Actionable Insights
If I've learned one thing in 2014, it's that size does not matter -- insights do. Brands don't care how big your data is; instead, they want to know if you know how to use it and what they need to do next.
Full article
The Death Of Discovery
When the Internet first started to gain popularity, it was excitingly addictive. You could get lost for hours surfing the 'net. You would jump from page to page and topic to topic. I remember being stuck for hours behind the screen discovering new things
Full article
Pinterest: The Social Search Goldmine
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
Full article
Use Site Search Data To Fuel Your Content Strategy
Marketers are often in the dark when they make content strategy decisions. More often than not, they rely on data gleaned from out-of-the-box analytics -that only tells half the story.
Full article
LinkedIn audience based buying
LinkedIn as a highly-targeted communications channel that offers marketers great opportunity. For starters, it has considerable reach — +259 million members worldwide, with an estimated 100 million in the US alone.
Full article
The Future of Big Data
The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.
Full article
Passions
What do I love to do
Innovation
drive changeFind new an meaningful solutions to old and often accepted problems & challenges
Think
design itI know its working, but I believe it can do better. Lets sit down - test it - and make it awesome
Understand
Tell meI love to take data and create a story around it, something that will change the way you do business
Build
Make it awesomeLeverage the latest technology to get your message to the right consumer at the right place - for the right interaction
15+
years experience
Punctual
200+
brands amplified
competitive
100+
superstars managed
photographer
Contact
Ask me anything (almost)
Address/Street
320 Nevada Street, Newton, MA 02460
Phone number
+(1) 617 775 9201
Website
benspiegel.com